ps3 in game ads coming

It has been announced that sony are introducing in-game advertising in ps3 games.

Marketers interested in purchasing advertising space in games for ps3 or in games with available disk space will now be able to do so, via advertisement distribution partners. IGA is the Playstation 3's first distribution partner.

“The PS3 platform is primed to leverage the high growth potential of the in-game advertising market,” said Phil Rosenberg, Senior Vice President, SCEA. “Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers.”

“PlayStation 3 is undoubtedly the prime opportunity for the in-game advertising industry,” said Justin Townsend, CEO, IGA Worldwide.

“Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people’s living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot.”

As long as these adverts don't become intrusive i don't think many gamers will mind, advertising has been happening in games such as Fifa for years now so its nothing new, of course there is almost certainly going to be at least one time where a company goes to far, what happens then is unknown.

Source: MCV UK